Facebook Ads For Beginners 2022
As the largest social network in the world, Facebook can be a great way for marketers to reach their target audience through advertisements.
With around 2.70 billion monthly active users, it’s a digital medium for targeting customers.
But how can you be sure you’re getting the return from your ad budget if you’re new to Facebook advertising?
Here are some Facebook advertising tips to get you started and give you an edge on this popular platform to get you started from setup, creation to tracking.
Step 1: Campaign Objective
What do you want Facebook users to do with your Facebook ads?
Facebook Ads offers 11 objectives to support your overall goal.
You have to identify your goal as per your business and services and you need to select any one.
Brand Awareness: Make your brand known to non-customers.
Reach: Let your ads and messages reach more of your target audience.
Traffic: Direct clicks and visits to a specific website, mobile app, or Facebook Messenger chat.
Engagement: Increase engagement with posts, likes, page followers, or event engagement.
App Installs: Increase downloads for your app.
Video Views: Get more views for your videos.
Lead Generation: Drive more leads and leads to your funnel.
Conversations: Improve engagement with your business with Facebook Messenger.
Conversions: Get the desired result or action (like signup, download, etc.) on your landing page, web app, or Facebook Messenger.
Sell products: Integrate Facebook ads with your product catalog so people see ads for the items they’re most likely to buy. In-store traffic: Drive more customers to your physical store.
Step 2: Set Up Your Budget And Schedule
Set your budget by choosing a daily or lifetime budget.
You can schedule your ad to show online in the future, or choose to post it right away with a start and end date.
Step 3: Select your Audience
How we can build our target audience:
Create a New Audience – Choose your target location (city, country, etc.), age, gender, and language.
Detailed targeting in your Facebook ad campaign allows you to keep or remove an audience based on their demographics, what they are interested in, and their behaviours.
Lookalike audiences – This type of audience replicates an existing audience to help you find people you have already identified as your ideal customer.
Step 4: Placements and Brand Safety
We get two options here in Placement
1. Automatic Placement: By selecting this option, Facebook automatically places your advertisements across their platforms: Facebook, Instagram, Messenger, and the Audience Network.
Manual Placement: With this option, you can choose and places your advertisements as per your requirements. Most of the we choose Facebook and Instagram only.
Next, you can scroll down to the Brand Safety section.
You can choose to avoid sensitive content, and add specific blocklists such as specific websites, videos, and publishers.
Step 5: Create Your Facebook Ad
- Right Column Ad: Pretty basic ad, with a headline, description, single image or video. Works on desktop ad mobile both.
Carousel: Also known as multi-product ads, allow you to showcase up to 10 images and links with each ad.
Here’s how to write a great headline.
- Keep Your Headline Short – headlines with 60-100 characters get the highest click-through rates. Headline needs to be short and catchy. Use more expressive, emotive sentences.
- Use Numbers – You can also use numbers. People prefer to click on an ad with a headline that starts with a number. Like :Value of the discount, Length of the free trial period, Number of clients.
- Create A FOMO – Scarcity and urgency like deadline, ending soon etc. inspire consumers to take action as FOMO fear of missing out.
- Use Right Call-To-Action – Include words like ‘get, download, start.’ Be specific and relevant, e.g., “Start learning today” or “Get your free trial.
- Skip Stock Images And Use Videos Where You Can – Real photos perform better than stock photos, with nearly 35% of website visitors more likely to sign up when they see the real image.