Top 5 tips to Design a Website that Converts
Website design used to be a simple task of just slapping on some text and images, but in today’s competitive landscape, you need more than that to engage your audience.
User experience and conversion are two key factors in any website’s success, and they’re both influenced by the visual elements on your site as well as the way it’s designed from top to bottom.
If you’re looking to design your website, keep these points in mind to ensure you end up with an effective site that converts visitors into customers.
Color Psychology
Choosing colors for your site is no small task. Selecting colors for your website can increase conversion rates and create an overall better user experience, but it’s important to use colors strategically.
When deciding on colors, remember you’re not just choosing individual hues—you’re also choosing their relationships.
Understanding these relationships will help you choose effective color combinations for your web design.
Consider different Options
There are several options for designing your site, including buying an existing template, hiring a freelancer, or doing it yourself.
Before you consider these options, think about what you want from your website.
For example, do you need it to be unique? Do you want custom graphics? How important is it that your site load quickly? Do you already have design skills or an eye for graphic design?
If so, then consider saving money by designing your own site.
Know What You Are Trying To achieve from Your Site
You may have a really great idea for how you want your site to look, but if you aren’t sure about what it should say, you won’t be able to create something with your site. Instead of worrying about aesthetics until everything is perfectly polished and finished, think first about how you want your website content to flow.
Write some sentences and think of ways these sentences could be visually displayed on your page.
Choose Fonts Wisely
It’s true: fonts make all of the difference. Why? Because studies have shown us that font selection can affect how we perceive a website, and even how it performs (that is, its conversion rate). In other words, you don’t want to go wrong with your font choice.
Some designers today place great emphasis on typography – especially large and distinctive typography. Because the text is the primary form of online communication, typography offers great creative potential.
Play with Color Palettes
The standard rule of 3 colours is not to combine more than three colours at once. The exceptions are black and white – they cannot be counted because they are not technical colours, so they can be mixed without adding colour to your website.
Think about choosing a palette that is different from the others in your niche to stand out. Then run the test.
It’s easy to change colors on your site. If you know HTML, you can manually edit the HEX code in the theme files. Many WordPress themes also have customizations that allow you to change colors without knowing any code. Give yourself the opportunity to make your website as visually appealing and memorable as possible.
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